Robert Turp

The fitness industry is good at spotting trends. It’s less good at following them to their logical conclusions. GLP-1s are everywhere. Run clubs are the new nightclubs. Wearables are on 42% of wrists and climbing. Strength training has crossed over from niche to mainstream. These are the talking points, the surface layer. But underneath each

Somewhere in the last 5 years, a quiet divergence opened up between what the science says about human health and what a standard medical check-up actually measures. That gap is now wide enough to drive a cultural flashpoint through. And the fitness and wellness industry, not the healthcare system, is the one accelerating it. The

The same culture that sold you the 5am alarm, the 80-hour workweek, and the idea that rest was for the weak is now selling you the cold plunge, the breathwork app, and the nervous system reset retreat. Different products, different aesthetics, different language. Same underlying logic: optimise harder, just in a different direction. How Hustle

Kodak didn’t fail because it couldn’t build a digital camera. It failed because it couldn’t accept that its actual product had changed. For decades, Kodak’s real business was the chemical film process, the thing sitting between the camera and the photograph. When that layer became redundant, the company that had once dominated its industry struggled