About Us

Fitness Drum is a health and fitness trend intelligence platform that tracks thousands of topics monthly across exercise, nutrition, supplements, equipment, brands, wellness, and personal healthcare – combining search data with expert analysis to show what’s growing, what’s fading, and what every shift means for the industry.

Featured in

Some businesses rely on a crystal ball to predict what content and products they should create.

Smart ones just use Fitness Drum.

Our Approach

Research

We research thousands of fitness topics at scale, pulling real search data to see what people are actually paying attention to right now.

Organize

We structure that data into something usable, grouping related trends and filtering out noise so patterns start to emerge clearly.

Analyze

We connect the dots, turning raw data into insights that show what’s growing, what’s fading, and what it actually means for your next move.

Robert Turp

Founder and Head of Trends

Connect on LinkedIn or say hello via email.

Our Backstory

We built Fitness Drum because we’ve been using this exact approach for years.

As a consultancy to some of the world’s leading fitness apps and brands, understanding what people were actually searching for – what topics were growing, what was fading, where interest was shifting – gave us a genuine edge when advising on content strategy, product launches, and market positioning. Search data doesn’t lie. It tells you exactly what people care about right now, and what they’re starting to care about next.

The problem was the process. Manually tracking hundreds of topics, building spreadsheets, trying to spot patterns – it worked, but it was time consuming. And the biggest limitation of all? You can only find what you already know to look for. The real opportunities are the ones you haven’t thought to search for yet.

Fitness Drum solves that. Thousands of fitness topics already tracked, organised, and analysed – so instead of spending hours digging through data, you open a dashboard and the picture is already there. What’s growing, what’s declining, and what the shifts mean for your business… including the ones you never would have found on your own.

Our Methodology

Our Data

Every trend in Fitness Drum starts with real search behaviour – what people are actually looking for, not what anyone thinks they should be looking for.

We pull search interest data across thousands of fitness topics, clean it to remove noise and provisional data points, and run it through both internal processing and human editorial review before it ever reaches the dashboard.

The result is data you can actually trust. Not raw API output dumped into a table, but a carefully maintained intelligence layer that gets reviewed, refined, and improved with every update cycle.

Editorial Integrity & Standards

Every editor’s pick is chosen because it’s genuinely important – not just because it fits a narrative we want to push.

The ripple insights are written with real industry knowledge behind them, not generated and published without review. And when the data tells an uncomfortable story – a declining brand, a fading trend – we show it. The whole point of a trend intelligence tool is honesty. Anything less is just noise with better packaging.

The same standard applies to the blog and newsletter. All our content goes through a rigorous editorial review process to ensure it is accurate and reliable.

You can read more about our editorial process as well as our specific review guidelines policy for our product reviews too.

If you have any questions relating to content on our website, simply email: editor[at]fitnessdrum.com.

An Open Dialogue

Fitness Drum is a better tool when the people using it tell us what’s missing. If a topic isn’t tracked that should be, we want to know. If you think an insight is wrong or outdated, we want to know that too. There’s a “submit a trend” feature built into the dashboard for exactly this reason – it goes directly to us, gets read, and gets acted on.

Beyond the tool, we genuinely enjoy hearing from people who care about the same things we do. Whether you have a question, a challenge, or just want to talk fitness industry trends – the door is open. Drop us an email (info[at]fitnessdrum.com). We reply.

Careers

If you think you can help us achieve our mission, then we’d love to hear from you. Our careers page includes current openings.