Trends

The fitness industry is good at spotting trends. It’s less good at following them to their logical conclusions. GLP-1s are everywhere. Run clubs are the new nightclubs. Wearables are on 42% of wrists and climbing. Strength training has crossed over from niche to mainstream. These are the talking points, the surface layer. But underneath each

Somewhere in the last 5 years, a quiet divergence opened up between what the science says about human health and what a standard medical check-up actually measures. That gap is now wide enough to drive a cultural flashpoint through. And the fitness and wellness industry, not the healthcare system, is the one accelerating it. The

The same culture that sold you the 5am alarm, the 80-hour workweek, and the idea that rest was for the weak is now selling you the cold plunge, the breathwork app, and the nervous system reset retreat. Different products, different aesthetics, different language. Same underlying logic: optimise harder, just in a different direction. How Hustle

Kodak didn’t fail because it couldn’t build a digital camera. It failed because it couldn’t accept that its actual product had changed. For decades, Kodak’s real business was the chemical film process, the thing sitting between the camera and the photograph. When that layer became redundant, the company that had once dominated its industry struggled

The recovery and sports-injury rehabilitation sector is no longer a hidden side-lane of healthcare. Over recent years it has expanded into a broad, dynamic market that intersects fitness, wellness, medical rehab, consumer technology and preventive performance care. For fitness professionals, that matters… because the wellness ecosystem is changing around you. Scale & momentum Recent industry

The fitness industry is buzzing with energy and innovation as we cross the half way point of 2024. With more people prioritizing their health and wellness, new and exciting career opportunities are emerging. Whether you’re a seasoned professional or just starting, there’s never been a better time to dive into the world of fitness. Let’s

Powered by AI, motion detection is rapidly emerging as the next big thing in fitness apps. As more people look for ways to optimize their workouts and track their progress, this cutting-edge feature promises to revolutionize how we engage with our fitness routines. How We Got Here Motion-dection continues where smart watches and fitness trackers

We’ve curated 8 fitness trends that look set to make their mark on 2024 and beyond. Backed by data over a 5+ year period, this list aims to be as actionable as possible… whether you’re an everyday athlete looking for new ways to keep fit, or you’re a coach wanting to understand where fitness is

Pilates is stepping back into the wellness spotlight. After seeing interest slightly fade over the past decade, the pioneer of studio fitness is back on the scene… and potentially in a big way. With new start-ups pouring into the space and numerous Pilates studio chains eyeing ambitious expansion, Pilates is trending. In one of our

As the allure of traditional bodybuilding wanes, calisthenics, with its accessibility and focus on functional strength, is emerging as the new fitness darling. Below, we’ve got a few key takeaways to help you take full advantage of this trend. What is Calisthenics? Calisthenics is all about using your body weight for exercise. As opposed to